GuideINS was founded more than 20 years ago with the aim of helping people understand risk management and helping them make wise decisions regarding which risks they are willing to take and which risks they wish to transfer or mitigate.
Most people are optimistic. Under ordinary circumstances, they don’t dwell on all the bad things that can happen over a lifetime. While risks may seem remote the consequences can be life-altering to entire families.
Managing risk is the basis of all insurance. Insurance mitigates the financial risk that premature death, an accident, or ill health can cause. Insurance can be simple or complex and therefore requires the skills of someone who views insurance as a profession and not as a commodity or as ancillary to their primary core of expertise.
